The goal was to create a set that enhanced the colors and textures of the synthetic grass, providing a visually striking environment adaptable to various sports such as golf, football, and hockey. The design aimed to reflect a strong identity, with a color palette dominated by French blue.
The modular construction allowed for sets of different sizes to be assembled depending on the campaign. Retro-illuminated panels with LED lights and metal structures were used to create volumes and depths, ensuring a dynamic and effective presentation in each production.
The brand contacted me to design and build modular sets to showcase their new line aimed at the corporate and office world. The sets were created with different shapes, sizes, textures, and colors, offering flexibility and dynamism in each presentation.
Materials such as painted and lacquered MDF, multilayer panels, and OSB were used, achieving a versatile and functional aesthetic suitable for the corporate environment.