Christmas 2024 | Campaign Photoshoot
Concept and set design for a giant-scale gift wrap installation.
Built using only the ribbons and bows that define a gift package (without the box) so the models could step into and interact with the set naturally.
Christmas 2024 | Store Window Display
Window installation that translated the campaign into a physical set for retail.
We adapted the campaign concept to the brand’s storefront windows, ensuring consistency in visual identity and impact across locations.