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SET DESIGN SS24
Starting from a brand reference and the desire to generate a texture similar to foam and the sea.
After trying different processes and materials, a wall and a floor with these characteristics are achieved.
In order to bring the campaign concept to the store window, we designed a collection of expandable polyurethane foam pieces to create movement and depth in the window. This allowed us to showcase the essence of the campaign at each of the brand's locations.
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